Oct 17, 2018

Now is the time to start thinking about your marketing plan for 2019. Last week we talked about the elements of your marketing strategy (the 7P's of Marketing). This week, we're looking at budgets and tactics for your marketing plan: how MUCH to spend, WHERE to spend it and HOW to track it. Look out for our next episode...

Oct 10, 2018

Now is the time to start thinking about your marketing plan for 2019. Last week we talked about remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). This week, we start digging into the elements...

Oct 3, 2018

Now is the time to start thinking about your marketing plan for 2019. Last week we talked about business goals - because, yes, your marketing plan begins with that. This week, we're talking about the next steps: remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT...

Sep 25, 2018

Now is the time to start thinking about your business goals for 2019. Yes, I said business goals, because your marketing plan begins with that. A surprising amount of small businesses haven't actually given much thought to their business goals. You know you want to make money. You know you need to keep the lights on,...

Sep 19, 2018

Remember the Four Agreements? One of our favorite lessons from that book is to remember this: nothing anyone ever does is actually because OF you. Because actions are caused by thoughts and beliefs, adn that is nothing you can control for someone else. You can influence it. But you have no ultimate control over it. What...