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The ADS Agency Podcast is here to bring you the very best in marketing and branding tips as well as business tips for the aspiring entrepreneur, that small business owner who doesn't have anyone on staff in marketing yet and also the career professional who wants to work on building up their personal brand. Thanks so much for joining us! We look forward to chatting with you.

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Sep 25, 2018

Now is the time to start thinking about your business goals for 2019. Yes, I said business goals, because your marketing plan begins with that. A surprising amount of small businesses haven't actually given much thought to their business goals. You know you want to make money. You know you need to keep the lights on, make payroll (if you're big enough for that already), keep your clients happy, etc. But what do we really want to accomplish? Are we on expansion mode? Market penetration mode? Are we on new product development this year? Are we just trying to figure out how to really reach our target audience for the first time? Start here. Everything starts with your business goals. Join us next week, Tuesday, October 2, for Part 2 of getting your marketing plan together for 2019. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one. But to actually create one that will work to help you reach your goals. Let's go.

 

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Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

Music Credit: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License https://creativecommons.org/licenses/by/3.0/